News Overview
The Bangladesh poultry community gathered in Dhaka on June 16 for the Breeding For Value seminar organized by SASSO, an enriching event dedicated to improving genetics, health, and management practic…
In many parts of sub-Saharan Africa, rural communities face major challenges such as food insecurity, lack of income, greater vulnerability to climate change, and difficulty accessing stable jobs.
Our customers are the best people to talk about how well our colored chickens in their local conditions. In this interview, meet José Fernandez, a farmer working with our customer Granja Roblealto, w…
SASSO recently took part in the International Forum on Small-Scale Poultry and Feed Value Chains in Africa, hosted by the FAO (Food and Agriculture Organization of the United Nations) in Entebbe, Uga…
On April 3rd and 4th, SASSO and Hatch Africa came together in Addis Ababa for a two-day technical seminar that gathered 40 technical managers from across six countries: Ethiopia, Rwanda, Uganda, Keny…
Are you looking for a robust colored chicken with great laying performance? Our colored layers are the perfect fit for traditional markets of colored birds and colored eggs, while providing high gene…
As part of our commitment to provide the best support to our customers around the world, we are happy to present the latest organizational changes at SASSO.
This year again, the SASSO team was present at the IPPE exhibition held in Atlanta, USA, for three intensive days of meetings and discussions on the Hendrix Genetics booth.
A recent study in Zimbabwe examined the meat quality attributes of our SASSO breeds Ruby C (C431) and Rainbow T (TR51) and compared them to commercial broiler standards, underscoring their potential …
Moving from sustainable access to securing affordability, the new SAPPSA project (Securing Affordability of the Poultry Parent Stocks in Africa) is a 5-year project, funded by the Bill & Melinda …
In Kenya’s rural communities, women are changing the landscape of poultry production, playing vital roles in income generation and contributing to food security. This case study focuses on three wome…
One of our biggest priorities at Hendrix Genetics is our commitment to innovation. We are very proud to present the results of our latest step in accelerating genetic progress with the development of…
We are happy to share the success of our very first SASSO customer event, the Uniting Colored Chicken Conference! From October 9th to 11th, 2024, we gathered 125 customers, partners, speakers and col…
From July 1 to 3, SASSO had the pleasure of attending the Dubai Training School event, organized by the Laying Hens division of Hendrix Genetics. The aim of this event was to share poultry farming ex…
At SASSO, we are committed to providing our customers with the best resources and tools essential to the success of your production. In line with this, we are delighted to announce the creation of ne…
Hendrix Genetics receives grant from the Bill & Melinda Gates Foundation to develop and deliver chickens that will improve the lives of small-scale African poultry farmers.
We are pleased to announce the launch of our newest product: the Marble X. This black and white feathered bird combines unique coloring, robust adaptability, and a meaty body composition. Discover mo…
We're delighted to announce the arrival of Alba Mesas, our new Technical Support Manager! Find out more about her in the article above.
This year again, the SASSO team was in Atlanta, USA, for the International Production & Processing Expo (IPPE) from January 30 to February 1.
Sabres, France – October 25th, 2023 – It is with great honor and pride that the Sabres business facility of the SASSO company, subsidiary of Hendrix Genetics, has celebrated its 40th anniversary this…
Once again this year, the SASSO teams were at the SPACE International Exhibition for Animal Farming in Rennes. An event our Traditional Poultry Business Unit cannot miss and where we were able to mee…
For traditional poultry producers looking to take their performance to the next level, SASSO is now offering a new service. “Improve your local breeding program” can help you improve efficiency and p…
BOXMEER, The Netherlands – March 28, 2023 – In 2022 Hendrix Genetics announced the appointment of Richard Maatman as Deputy Chief Executive Officer (CEO) of Hendrix Genetics and mentioned that Richar…
March was a very important month for our SASSO teams who were able to meet with customers and prospects in different strategic areas of the globe at various tradeshows.
Besides providing high-performing colored poultry products, SASSO possesses a team of skilled experts who can guide you in developing your business. We are excited to launch our new consulting servic…
From Tuesday January 24th to Thursday January 26th SASSO participated in the International Production & Processing Expo held in the Georgia World Congress Center in Atlanta, USA.
From November 9th to 11th, the SASSO was at the ILDEX 2022 trade exhibition held in Jakarta, Indonesia. Our presence at this trade exhibition was crucial as it is the fifth largest international bree…
Once again, Hendrix Genetics participated to the annual tradeshow SPACE held in Rennes, France, from September 13th to 15th. This event is the not-to miss meeting for all the livestock industry in Fr…
For more than 15 years and the first significant avian influenza crisis in France, SASSO was no longer able to supply its customers in Ecuador. After having restarted the process in 2020, we finally …
We are happy to welcome two new sales representatives within our SASSO sales team: Cristina Aguilera who will be in charge of developing the African market and Dylan Josset in charge of monitoring an…
From Tuesday May 31st to Thursday June 2nd, SASSO participated in the VIV Europe exhibition held in Utrecht, the Netherlands. This major poultry show, which takes place every four years, was back in …
After a two-year hiatus due to the global Coronavirus outbreak, the annual International Production & Processing Expo (IPPE) was held this year at the Georgia World Congress Center in Atlanta fro…
Recently, the Dutch Embassy in Costa Rica invited us to participate in a video of their "Orange talks" series on the economic section of the embassy, to present SASSO and the colored chicke…
Paine Schwartz Partners, a global leader in sustainable food chain investing, today announced that it has entered into a definitive agreement with respect to a new strategic investment by Paine Schwa…
Since its beginning, exportation has always been linked to the development of Sasso and it has taken an increasingly important place. With our will to be closer to our customers and to provide them w…
On March 15-19, 5-day training sessions were held to educate the distribution members of the SAPPSA project on poultry management and give support in sales and marketing. The trainings were run in co…
There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…
The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…
SASSO’s ambition is to provide healthy and high-quality protein thanks its traditional poultry products.
SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…
With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…
