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News Overview
March 19, 2021, by Edouard Perrault
Introducing our new traditional colored layers
We are proud to introduce a new range of colored layers. Next to our core products, our SASSO colored chickens, you can now benefit from these five traditional laying hens that have been carefully an…
March 19, 2021, by Ezhvin Bellec
How is SASSO improving the colored chicken market in Vietnam
There are few countries like Vietnam when it comes to the product expectations of purchasing chickens. Leg size, comb shape, feather color, general frame and taste: every criteria is precisely assess…
March 19, 2021, by Julian Renckly
Homogeneity and eggs weight
As a colored chicken breeding company, we must respond positively to the needs of the markets by offering products with good feed conversion rates, yields, and above all, uniformity. We must also mee…
Dec. 16, 2020, by Julian Renckly
Rooster management: Everything you need for a good mix between males and females
The technical-economic results of a flock are generally a reflection of the rearing success of future breeders. Rigor, technicality, observation, and respect of so-called "international" ru…
Dec. 14, 2020, by Laurent Salles
SASSO wishes you a happy end of the year 2020
The year 2020 will be forever remembered in the memories of billions of people, as well as the one of our own company.
Dec. 4, 2020, by Marcel Huijsmans
Hendrix Genetics appoints Jolanda van Haarlem as future CEO
Hendrix Genetics, global multi-species animal genetics company, announces the appointment of Jolanda van Haarlem as Chief Executive Officer. She will join Hendrix Genetics as from March 1, 2021 and a…
Nov. 13, 2020
African Poulet du Faso improves chicken performance
The African poultry situation continues to evolve despite the difficult conditions that chickens can encounter in this region. The ‘Poulet du Faso’ project has been set up to support local farmers wi…
Oct. 15, 2020, by Iris Dolorosa
SASSO, New York's 'It' chicken
SASSO’s ambition is to provide healthy and high-quality protein thanks its traditional poultry products.
Sept. 15, 2020, by Edouard Perrault
Support from a distance
Together, we are facing an unprecedented situation. The global coronavirus is affecting all of us, our families, our employees, our businesses, and our way of life.
Sept. 14, 2020, by Julian Renckly
Adjusting laying performances before the peak of lay via feed intake
Profitability of a breeder flock mainly depends on the capacity to produce hatching eggs of higher quality and suitable size.
Sept. 11, 2020, by Naomi Duijvesteijn
Recurrent test to improve SASSO’s birds’ performance under challenging conditions
SASSO is not only thriving in France, but the birds from SASSO are spread across the whole world. In the different parts of the world, our birds can be challenged with local circumstances such as hea…
May 11, 2020, by Laurent Salles
New investments in breeding and R&D benefit traditional poultry
SASSO has been a pioneer in traditional poultry since the beginning and the company has grown and developed itself, based on history and tradition, in France at first. Today, the company exports its …
Feb. 17, 2020, by Marcel Huijsmans
Sasso and Gramado Avicultura establish partnership
January 28, 2020, Atlanta (USA), Brazilian Gramado Avicultura and traditional poultry specialist SASSO sign a new exclusive agreement for the distribution of SASSO's colored breeders in Latin Am…
May 30, 2017, by Marcel Huijsmans
Traditional poultry in strategic partnership with Sasso
With the growing market for tradition and taste, Sasso and Hendrix Genetics have joined forces in traditional broiler breeding. Hendrix Genetics recognized the interest in traditional poultry several…
