Published on Feb. 10, 2025
IPPE: What an event!
This year again, the SASSO team was present at the IPPE exhibition held in Atlanta, USA, for three intensive days of meetings and discussions on the Hendrix Genetics booth.
From Mexico to Asia, Guatemala to Africa, Colombia to Tunisia or from USA to Peru, we were very happy to welcome many of our customers from all over the globe to discuss with them our colored chickens and the overall worldwide poultry industry. And also to present our new range of traditional colored layers.
This show was also a very good opportunity to meet a large number of prospects coming from USA, Latin America or even Asia for the greatest travelers.
On the first evening, our teams joined a dinner event for breeding customers, hosted by our Hendrix Genetics Laying Hens. It was the perfect occasion to celebrate collaboration and long lasting relationships, such as the one with Incubadora Santa Rosa in Guatemala. We presented them the award we couldn’t give them during our SASSO Conference back in October.
To conclude we would like to say a big “Thank You!” to everyone who visited us on the booth. It was a real pleasure to talk with all of you!
We look forward to seeing you next year!
