Another successful SPACE show for Hendrix Genetics

Once again, Hendrix Genetics participated to the annual tradeshow SPACE held in Rennes, France, from September 13th to 15th. This event is the not-to miss meeting for all the livestock industry in France, but also internationally with visitors coming from Europe, Africa, Middle East.

The Hendrix Genetics booth gathered our poultry activities for Turkeys, Layers and Traditional Poultry. Our Swine business unit also held a booth for our brand Hypor in the dedicated swine hall.

This edition took place without any sanitary restrictions, and we could clearly see that in the halls and on the booths. Our team members were continuously busy meeting prospects and customers, presenting our products and eager to network.

SPACE was also the occasion for SASSO to organize a visit with OLMIX, a company specialized in natural solutions to improve the health and nutrition of plants and animals. A delegation of 14 Vietnamese and 4 Filipinos was invited to this visit in order to exchange on common subjects. The first meeting took place on Monday at OLMIX's premises, with Laurent Salles, SASSO's General Manager. This was followed by a day of discussions on Tuesday, at SPACE, during the visit of the Hendrix Genetics stand. Louis Perrault, president of the French hatching companies, had the opportunity to discuss various subjects with the president of VIPA, the poultry farming association in Vietnam. This meeting ended on Thursday with a visit to a Label chicken farm of Fermiers de Loué, welcomed by Fabien Trihan, the manager of the ALIFEL feed factory.

This was a successful mission for SASSO, whose aim was to meet new prospects in order to continue its development in Asia.

For Hybrid Turkeys the first day of the show was particularly exciting as we launched our new medium product for the EMEA (Europe, Middle East, Africa) region: the Grade MakerEVO. We had invited our customers for a short presentation about the advantages of this new product and organized a name reveal. After that, we invited them to stay for a cocktail and handed them a gift bag.

The Hypor teams were quite busy as well. On Wednesday and Thursday, we hosted a trophy ceremony rewarding our best growers on 10 technical and economical categories. After an introduction speech by Julien Briant, French Hypor Director, the trophies were handed to each grower by our CEO, Antoon van den Berg. A nice cocktail followed this ceremony.

We thank everyone whose hard work and collaboration helped to make this show a great success for all!